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Fostering Belonging in Sport + Recreation + Community + Student Affairs
Where people feel Invited, Welcomed and Included
Kids Running
All Hands In
Disabled Athletes in Sports Hall

Belonging plays a critical role in the recruitment and retention of participants in sport, recreation, student affairs, and community organizations leading to healthier, engaged and more active communities. Utilizing The Belonging Framework, let us help you:

  • Increase participation rates, program registrations and membership sales

  • Increase participation from Historically Excluded people - Women, Black, Racialized, Indigenous, PWD, 2SLGBTQIA+, Neurodiverse, Newcomers

  • Increase representation in staff, volunteers, board members, and coaches

  • Connect you with grants, resources & referrals 

  • Become more Equitable & Diverse by embedding BELONGING into everything you do!

We work with a variety of organizations who are ready to take the active step towards systemic change, including:

  • Community & Municipal Recreation Centres

  • Campus Recreation

  • Student Affairs in Higher Education

  • Sport and Social Clubs

  • Student Unions

  • Community based Non-profit Organizations

  • Youth Groups & Sports

  • Governing Sport Organizations

  • Faith Groups

How We Can Help
  • Strategic Planning​

  • Workshops 

  • Program Assessment & Development

  • Staff Training 

  • Public Speaking

  • Resources & Referrals



  • You Belong Here: Fostering Belonging in Student Unions, ACUI National Conference, 2022

  • The Importance of Belonging, Sport for Life Summit / Rec Manitoba  2021

  • You Belong Here: 2SLGTBQIA+ Workshop, Pacific Sport, 2021

  • Land Acknowledgement: Practice to Value the Stories of Native Inhabitants, NIRSA 2021

  • Guest Speaker: Active City Calgary Summit Playbook, 2021

  • The Power of Belonging in Community Recreation, Community Rec Magazine, 2020

  • Podcast Guest: Not Belonging is the New Belonging, The Doubters, Nov 2020

  • Podcast Guest: Meaningful Conversation on Belonging, Bridges of Belonging, Jul 2020

  • Hackathon Winner: Activating a Belonging Framework, Global Design Challenge, 2020

  • Webinar Host: 5 Episode Belonging Series, NIRSA: Ideas in Motion, 2020

  • Importance of Belonging in Campus Recreation, Athletic Business Magazine, April 2020


Vecova Centre for Disability Services and Research | Pacific Sport | FreePlay for Kids | DePaul University 

Stanford University | University of Toronto Mississauga | Ontario Colleges Athletic Association

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